Fundraising Methodology Uncovered

According to a recent study of America’s top business political action committees, the most effective technique for fundraising is one-on-one solicitation. Although one-on-one solicitation is time consuming, most professionals agree that, while certain other techniques may be more productive in raising money from a larger number of people, one-on-one solicitation almost always is the most effective way to get a contribution from any one individual.

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