By the Numbers: The math behind a successful leadership call program

By the Numbers: The math behind a successful leadership call program

In spite of the critical importance of candidates and leadership making major donor calls, frequently it is looked upon as one of the most unpleasant, difficult jobs in politics. A lot of the dread stems from a lack of understanding and inexperience. However, as you well know, things begin to seem much more pleasant to people when they start to meet with success. To illustrate this, we have created this simple model based on our 20 years of experience in campaign and PAC fundraising to show you the success that can be achieved through candidate and leadership call time for political fundraising.

Qualified major donor prospects
($500 – $5000 prospects)
1000
Contacts per hour 6
Call hours per day 3
Contacts per day 18
Contacts converted to donors 50%
Average Contribution $500
Total days of calling 20
Total contacts made 360
Total donors converted 180
Total dollars raised $90,000
Total penetration of prospect file 36%
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